Category: RL Stores

Created the Craftsmanship story for the Ralph Lauren Fall 2013 Magalog, a semi-annual book that brings all of the Ralph Lauren luxury brands together in a single editorial focus; the topic for this article was on the handiwork involved in building a Ralph Lauren Diamond Stirrup Watch.

Directed creative for a debut semi-annual Magalog for worldwide distribution, either self-mailed or polybagged with top magazines to targeted subscribers. The catalog showed a proven track record of success; the Ralph Lauren Watches & Jewelry team then requested their own dedicated Watch Magalog, which I created from concept through layout approvals and production.